We helped the client by building customer profiles for all customers who visited website on the basis of:

              1. Website activity
              2. Transactional behavior over a period of one year
                • Revenue generated prior to and post RFQ submission
                • Days taken to transact post RFQ submission
              3. Customer Demographics
                • Age of customer – New/Existing customers
                • Customer Type – Construction/Commercial customers etc.

              Customer profiles were then used to set up targeted digital marketing campaigns and implement bundling strategy to help drive sales over the digital sales channel.

              KEY BENEFITS

              • Helped client determine if their website is an alternate method to conduct their business
              • Enabled directed targeting by tracking customer behaviour on digital channels


              • An increase in revenue generated from existing customers post RFQ submission leading to an improved relationship
              • ~83% of customers who submit RFQs are new customers, which confirmed that the web platform is an alternate way for client to conduct their business and acquire new customers