APPROACH

              Tredence’s Sancus powered Leads Prioritization helped the client to do the following

              • Ingest 8 million leads data from 6 different source systems
              • Enrich the leads data with 3rd party data sources
              • Advanced machine learning proprietary algorithms helped?to merge/filter out invalid and duplicate lead data
              • Feedback mechanism to capture user’s feedback (if required) to enhance machine learning algorithm’s accuracy
              • Machine learning based lead prioritization process to prioritize the leads and improve the overall efficiency of marketing campaigns

              KEY BENEFITS

              Key Benefits after implementing the solution:

              • Overall lead processing time reduced from 3 months to 8 hours resulting in significant time savings. This allowed business users to focus on other priority tasks thus improving the overall business efficiency
              • Lead deduplication also ensured that lesser leads were processed using 3rd party data enrichment sources thus bringing additional cost savings
              • Effectiveness of marketing campaign increased multi-fold as the same leads were not targeted multiple times and existing customers were targeted with the relevant messages based on their potential needs
              • Entire solution was hosted & monitored on AWS ensuring tight fitment with client’s cloud migration strategy

              RESULTS

              The client saw a significant improvement in the marketing campaign effectiveness after deploying Sancus enabled Lead Prioritization solution

              亚洲图