APPROACH

              • Process raw images and transform unstructured data into structured data formats
              • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
              • Provide an analytics platform with BI & reporting capabilities for the end business users.

              KEY BENEFITS

              • Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
              • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

              RESULTS

              • 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
              • Improved compliance from key QSR channels through ongoing pricing and assortment analysis

              亚洲图